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Beauty and Fashion

30 Next-Level Drugstore Beauty Products You Won't Want to Miss in 2020

30 Next-Level Drugstore Beauty Products You Won’t Want to Miss in 2020

In the all-pervasive digital world, buying beauty products online is as easy as the click of a button. And yet, there’s something oddly satisfying about finding a breakout-busting face wash or lipstick in a just-right shade of pink nestled between the soda and toilet paper aisles at the drugstore — for less than what you’d pay for a 12-pack of Charmin.

You don’t have to subscribe to the same products you’ve been seeing for years, either; 2020 is already brimming with a handful of new and affordable beauty buys you’ll want to snag during your next trip. We’re talking eco-conscious hair stylers, softening lip treatments, cheap-as-hell makeup, and more.

Ahead, check out the best drugstore beauty products we’ll be buying in the new year — because the only thing you’ll be getting from all that online scrolling is carpal tunnel.































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Beauty and Fashion

I've Been Using This Drugstore Moisturizer For 4 Years and I Refuse to Switch

The year was 2016. I was working on a piece about affordable night creams for women in their 20s, and I had just received a product that would change my beauty routine forever: Neutrogena Hydro Boost Water Gel ($25).

Nary a mention of “moisturizer” or “cream” on this label — but that’s because this product isn’t either of those things. For someone that has been dedicated to thick night creams for over a decade, I was skeptical. The beauty industry pumps out truckloads of innovative products every day — was “water gel” just another gimmick?

No, my friends. Neutrogena Hydro Boost Water Gel is the real deal, and two years later, it’s still a staple in my beauty pantry.

Initially, I used it as a night cream. I’d slather it on post-serum before bedtime. I noticed that unlike a lot of moisturizers that sit on the surface on my skin, my pores sucked this stuff up like a vacuum. One of Neutrogena’s claims is that the water gel “instantly quenches and continuously hydrates skin,” and they are not f*cking around. The active ingredient is hyaluronic acid, which locks moisture into your skin, keeping it hydrated for hours.

I liked the product so much that I started using it in the morning, as well. I’d layer it on under my sunscreen as a way to prep my dry skin. (If you’ve ever put sunscreen on and noticed your skin flaking, try this.) If ever I noticed a dry spot while applying makeup, I’d dot on a bit of the water gel, wait for my skin to absorb it, and continue on my merry way. It’s one of the most versatile products in my arsenal, by far.

I’m not the only one who loves it, either. A dedicated army of fans has made it one of the most consistently highly rated skincare products at Ulta, and the initial Hydro Boost line was so successful that Neutrogena has expanded it to include sunscreen, serum, hydrating tint, and more. (I can personally attest to the gentle effectiveness of the Neutrogena Hydro Boost Exfoliating Cleanser ($12).

If you’re in the market for moisture — and really, who isn’t? — you need this drugstore gel cream.



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Beauty and Fashion

A Celebrity Aesthetician Shares the Best Skin-Care Routine For Your Skin Type

A Celebrity Aesthetician Shares the Best Skin-Care Routine For Your Skin Type

Following a skin-care routine that’s geared toward your specific skin type is important. Whether you’re prone to breakouts, dry patches, an oily T-Zone (or all three) you can’t expect those skin-care concerns to go away without the proper treatment.

There are six main skin types — oily, dry, combination, acne-prone, sensitive, and normal — and each one requires different things. For those with super dry skin, you don’t want to use anything made with harsh ingredients as they can make the issue worse. On the other hand, if you have oily skin, you don’t want products that are too heavy and will clog your pores. But, no matter what skin type you have, your routine should focus on three main components: cleanse, treat, moisturize.

Ahead, celebrity aesthetician Shani Darden shares her tips for creating a beginner’s skin-care routine for each skin type in just three easy steps.



















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Beauty and Fashion

Ready to Replace Your Face Cleanser? Shop Amazon's Most Popular Picks

Ready to Replace Your Face Cleanser? Shop Amazon’s Most Popular Picks

As an acne sufferer, I know that the key to having a good skincare routine is all about using the right face wash. Throughout years of trials I’ve finally found the one that works for me, but if you’re still looking for your match, a good place to start is by reading other peoples reviews. You might find someone who has a similar skin type and issues as you, and seeing them talk about their experience can be a way to know what you’re buying before it even arrives. To help you narrow in on some of the best options out there, we turned to Amazon.

The site is quickly becoming one of my favorite beauty destinations to shop because it carries so many of my favorite brands. To help you find the right cleanser, I did thew hard work and scoured through its giant selection. Ahead, I curated a list of 7 popular picks that customers love and always buy. They all one thing in common: they boast over (at least) 1,000 rave testimonials. Keep reading to check them all out and find the one your skin has been waiting for.

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Beauty and Fashion

19 Vitamin C Eye Creams That'll Energize the Hell Out of Your Skin

19 Vitamin C Eye Creams That’ll Energize the Hell Out of Your Skin

Caffeine can work wonders when it comes to giving yourself a morning (or afternoon) wakeup call after a night of not-so-great sleep, but when it comes to brightening up your tired eyes, there are some things that an extra cup of coffee just can’t do. When that’s the case, it’s a good idea to call in reinforcements in the form of our good friend and trusty skincare ingredient, vitamin C.

Finding a vitamin C-rich eye cream that’s perfect for you is just as easy as finding a vitamin C-packed serum. There are loads of them on the market and some of the best ones out there all promise to do things like de-puff undereye bags, brighten dark circles, and reduce the appearance of fine lines. From fan favorites like Drunk Elephant to even some of Sephora’s most popular products, you’d be hard pressed to find a product that you didn’t like here.

Keep reading to shop some of our favorites.




















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Beauty and Fashion

Revive Your Skin With These 7 Top-Rated Vitamin C Serums — All From Amazon

Revive Your Skin With These 7 Top-Rated Vitamin C Serums — All From Amazon

If you’re looking to revive your skin this season and give it a little extra glow, then vitamin C is the answer. The miracle ingredient comes in various forms, but serums are the most popular. Known to help fade dark spots, reduce redness, fine lines, and help fighting acne scars, we can’t think of a reason not to use it. The hard part is always finding the right match for you.

As we started shopping, we decided to set our sites on Amazon. While we love shopping the retailer for pretty much anything these days, we keep finding ourselves endlessly scouring its beauty selection. There’s something about reading its thousands of customer testimonials, because it’s like you know what you’re getting before it even arrives.

Ahead, we curated a list of the seven best and highest rated vitamin C serums, so all you have to do is find your match. From brands like Mario Badesu to choices that have over 6,000 reviews, no doubt you’ll find what you need. Keep reading to check them all out.

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Beauty and Fashion

11 Rejuvenating Scrubs For Anyone Suffering From Dry, Chapped Lips

11 Rejuvenating Scrubs For Anyone Suffering From Dry, Chapped Lips

It’s about that time of year again; as the cold weather returns, we’re reapplying our lip balm on repeat. Even if you’re trying to protect your pout from the elements with ointments and treatments, sometimes it’s not enough. This season, don’t let that cold, harsh wind get you down and ruin all your lipstick looks with dry flakes. That’s where lip scrubs come in.

Scrubs are a great way to pamper yourself while making sure your skin is hydrated and smooth. Most of the formulas ahead contain sugar or coffee grounds, which help buff away dead skin, in addition to soothing ingredients that help replenish moisture. Take a look at our top lip scrub picks.

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Beauty and Fashion

Look (and Feel) Good When You Pick Up This Cruelty-Free Makeup From Sephora

Look (and Feel) Good When You Pick Up This Cruelty-Free Makeup From Sephora

While there’s still not a worldwide ban on animal testing, it’s up to us as consumers to do our homework if we don’t inadvertently want to end up using makeup that has been tested on furry friends of any kind, or that’s sold in other countries where the practice is still allowed.

Now it may require some extra homework, but we’re all for extra credit, and this is one project we’re looking to get 100 percent right . . . and 100 percent cruelty-free.

We picked out our favorite products from Sephora where neither the finished products nor the individual ingredients were tested on animals. There’s an option to cover every inch of your face, leaving any animal-lover looking and feeling good.

Check out the best cruelty-free beauty from Sephora ahead. And, while you’re at it, perhaps pick up a vegan makeup brush, too?



















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11 Female-Owned Beauty Brands That Give Back to Other Women

11 Female-Owned Beauty Brands That Give Back to Other Women

Even though women have long driven the beauty industry — a recent study of 3,000 of participants showed that the average one in the US spends around $30,000 on makeup in her lifetime, after all — for decades, it’s been mostly men running the show behind the scenes. Thankfully, these days, more and more brands are being founded by women, and to take it one step further, some of them were created in part to empower others.

If you’re looking for a handful of female-founded beauty companies that give back in the best way, keep reading to see 11 makeup brands that make it their mission to support (wo)mankind.












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Beauty and Fashion

UOMA Beauty Launched a Collection Inspired By Carnival, and OMG, the Glitter Lipsticks

UOMA Beauty Launched a Collection Inspired By Carnival, and OMG, the Glitter Lipsticks

Black-owned beauty brand UOMA Beauty just launched an all-new collection inspired by inspired by Carnival celebrations from around the world. The Black Magic Carnival Collection officially launched on Feb. 27, and it’s a range of eight items all named after a location where the iconic festival takes place. The collection includes two glitter-infused lipsticks named “Bahia” and “Trinidad,” two bronzing highlighters called “Notting Hill” and “Barbados,” three pairs of lashes, and a 10-shade eye shadow palette.

The products all range from $16 to $44, and you can even buy them in “Carnival Kits” that were personally put together by beauty gurus Jackie Aina and Patrick Starrr, who are the faces of the collection. Read ahead to check out all the products and to shop.










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